|
Getting your Trinity Audio player ready...
|
Redwood City Filipino restaurant Pamilya is transforming from a ghost kitchen into a brick and mortar, with an expected opening in mid-to-late June.
“I’m getting married in June, so with the opening of this restaurant, I keep joking that we’re going to open on the day of our wedding,” owner Jhed Yuzon said.
Pamilya opened in 2022 out of a CloudKitchen in Redwood City, serving to-go Filipino bowls with island-inspired garlic shrimp, Impossible meat simmered in coconut milk, chicken adobo and pork belly sisig. While Pamilya is Yuzon’s first stint in the restaurant industry (he went to school to be a pilot), he comes from a long line of Filipino restaurateurs – his dad owns Spanish-Filipino sit-down restaurant PatioFilipino in Millbrae, and his maternal grandmother founded the popular Filipino bakery chain Goldilocks Bakeshop.
“There are tons of Filipino restaurants in Daly City and South San Francisco, so growing up, I always questioned, ‘How can there not be a Filipino spot here?’” Yuzon said. “For us, it’s all about providing good Filipino food to the community that has really never had it.”
Pamilya’s fast-casual brick and mortar will have an expanded menu, featuring the best sellers from the ghost kitchen, like chicken barbecue and pork barbecue, as well as new items like beef kaldereta (beef and vegetable stew), sinigang (tamarind soup) and lechon (roasted pig). There will be more dessert offerings as well, like halo halo, sweet corn bibingka mochi cake and Yuzon’s fiancee’s ube white chocolate macadamia nut cookies.
“I know that it’s kind of a cliche, but I seriously think everything is good, and everyone will enjoy everything,” Yuzon said. “But (if I had to choose a favorite), I would say maybe beefsteak tagalog, sisig or lechon.”
Yuzon learned to cook from his family and many of the dishes at Pamilya have evolved from family recipes. In fact, Pamilya means “family” in Tagalog.
“I feel like I owe it to my family for everything I learned, and I’m just hoping to pass everything on,” he said.
Besides working on a new menu, Yuzon said he focused heavily on an interior design that will transport guests to the Philippines.
“It’s going to be really colorful with inviting tropical vibes,” Yuzon said.
Pamilya’s new location at 756 Woodside Road is anything but new to Yuzon, who actually grew up eating there when it was a Vietnamese restaurant.
“I’d eat there all the time with my family,” he said. “It’s just kind of crazy to think back then I had no idea that this would be what it is now.”
Yuzon hopes that Pamilya brings more attention to Filipino cuisine.
“It’s just simple, good ingredients and true to authentic recipes,” he said “It’s just good comfort food. I (want to have) more exposure for Filipino food…and bring people together, create that sense of family because I think family is the most important thing.”
Pamilya, 756 Woodside Road, Redwood City; 650-374-9332. Instagram: @pamilya_sf.
Atherton police arrest two men for allegedly trying to meet up with a 14-year-old for sexApril 3, 2026 10:38 am
Redwood City attorney sues ‘First Amendment auditors’ after Menlo Park disputeApril 2, 2026 11:31 am