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Redwood City Parks and Arts Foundation has teamed up with Kaizen Labs to create a more efficient ticketing system for its 10th annual Oktoberfest celebration.
Redwood City’s Oktoberfest has become a staple Fall celebration. This year, the company says the festival will feature a new ticketing system. According to the company, the system will make the process faster, offer more payment methods to customers and provide the city with a more functional version of the older system.
Oktoberfest will run from September 20 to 29, transforming Courthouse Square into a Munich-inspired setting with over 2,000 feet of communal bench seating under a large festival tent. It will feature a lineup of traditional German festivities, including German music, dance performances and game hosts on both weekends through September 29. Weekday ‘Happy Hour Seatings’ offer live music and traditional German food paired with cold beer. Attendees can also take part in dance contests, stein-holding challenges and yodeling competitions
The Redwood City Parks and Arts Foundation finalized a contract with Kaizen in late July to simplify Oktoberfest’s ticketing process. The contract allows residents to use multiple payment methods, such as Apple Pay, to purchase tickets and receive faster entry to the festival with QR codes.
According to the Foundation, the city previously faced challenges with ticketing because many companies required the use of their proprietary equipment. This made the process less flexible and more complicated. Kaizen does not have that limitation, which was one reason for this contract. So customers have more options for how they purchase and use their tickets.
“The less time you spend on our platform, the happier I am, because you’re like, I’m in…I have my ticket…I’m out,” said Nikhil Reddy, co-founder of Kaizen Labs.
Kaizen Labs is a technology company that builds user-friendly platforms for local governments and nonprofits to manage resident services. According to Reddy, their goal is to replace outdated and inefficient technology used by many municipalities with easy-to-use digital platforms that streamline services like reserving community facilities, booking tickets for events or public transit, and registering for programs.
“We believe that if you can book a house in Paris in five minutes, you should be able to book a train ticket or a pickleball court in your community just as easily,” Nikhil added.
Kaizen works directly with governments, providing digital platforms for free and generating revenue through a percentage of the transactions processed on their system.
The percentage of the Oktoberfest ticket transactions earned by Kaizen remains undisclosed by Kaizen and the Foundation.
Tickets range from $10 to $30, with options for drinkers and non-drinkers. VIP table seating for six is available on weekends for $250.
The tickets went live on Aug. 17 and can be purchased here.
